Vijay founded Only Much Louder (OML), the first artiste management company for Indie bands in India in 2002. Through its syndicate brand, OML manages and books India’s leading artistes. In 2010, OML launched Motherswear Entertainment, a company currently developing some of India's most exciting music festival properties. OML Digital, OML's technology business, builds applications for entertainers across a variety of platforms and is developing an internet-based direct-to-fan platform covering diverse genres of music called nh7.in. Vijay won the prestigious British Council International Young Music Entrepreneur of the Year award in 2009 making him the first Indian to achieve this feat.